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ColorLoop

Guess the brand.

Five brands without their color. Find it with the three bars, take your time.

01 / QUESTIONSFAQ

About the game.

How is the score computed?

The color you chose is compared with the real one with ΔE 2000 (CIEDE2000), the color difference printers measure. A ΔE under 1.8 scores 100%; the score then drops as the difference grows. Five brands, then your average.

Why brand colors?

A brand color has to be the same on every box, label and leaflet, whatever the press and the paper. Nobody holds it exactly in memory. That is why printers measure, and why ColorLoop corrects after each measured sheet.

Your project briefRutherford · about 2 minutes

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